Dubai, UAE

Marketing Specialist & Creative Strategist

Experienced marketing professional specializing in retail marketing, campaign management, digital marketing, and brand & creative communications.

View Featured Work
Portrait of Jana Mhariz Buguis
Proven
Retail & Corporate Experience
100+
Retail Stores Supported
100+
C-Level Event Attendees
Full-Funnel
Strategy to Production

Core Competencies & Tool Stack

Four pillars, one end-to-end marketer.

Marketing Strategy & Growth

  • ·B2B Lead Acquisition
  • ·Retail Campaign Rollouts (100+ Stores)
  • ·Event Acquisition (100+ C-Level Attendees)
  • ·HubSpot CRM Automation

AI & Modern Content Innovation

  • ·Generative AI Visuals
  • ·AI Motion & Video Editing
  • ·Prompt Engineering
  • ·Automated Content Workflows

Performance Media & SEO

  • ·Technical SEO Audits
  • ·Google Search Console
  • ·WordPress CMS
  • ·Google Ads · LinkedIn Ads · Meta Ads

Creative Suite Mastery

  • ·Photoshop · Illustrator
  • ·Premiere Pro · After Effects
  • ·InDesign
  • ·Canva · Figma

Featured Case Studies

Outcome-focused experience

Premier Brains Accounting & Auditing

B2B Marketing Executive

B2B GrowthTax & Corporate ServicesLead Gen
  • —100+ C-level attendees per event — corporate seminars that turn decision-makers into inquiries
  • —Full-funnel B2B campaigns across UAE, Oman & KSA — a consistent pipeline of Audit, Tax & E-Invoicing inquiries
  • —Maximized ROI on Google, LinkedIn & Meta — A/B-tested paid media with stronger lead quality
  • —Organic growth & conversion — technical SEO, content, HubSpot lead scoring, and sales collateral

Westlake Group — Mumuso / Shine / Duozoulu

Retail Marketing Coordinator

Retail ActivationsInfluencer MarketingB2C
  • —Marketing rollouts across 100+ retail stores in the UAE & GCC
  • —High-ROI influencer collaborations
  • —Strategic mall and high-end brand partnerships

Neuro Spinal Hospital

Healthcare Graphic Designer & Admin

Healthcare MediaConferencesBrand Strategy
  • —Multichannel healthcare campaign execution
  • —Delegate acquisition for doctor seminars & medical conferences
  • —WordPress management

Earlier Career Journey

2009 – 2020

Web DesignUI/UXMotion Graphics
  • —10+ years of foundational web engineering and UI design
  • —Multimedia production for tech startups and creative agencies
  • —Dubai and the Philippines

Social Media Management

Brands I've managed across social

Showcasing social media creatives, content strategies, and visual campaigns designed to engage audiences and elevate brand presence across multiple industries.

Mumuso Middle East Instagram feed

Retail · Lifestyle

Mumuso Middle East

@mumuso_me

Playful product-led grid for a multi-country retail brand — colorful flat lays, store activations, and trend-driven reels.

Shine Middle East Instagram feed

Fashion · Accessories

Shine Middle East

@shine_middleeast

Editorial jewelry storytelling with seasonal campaigns — Ramadan Kareem visuals, product close-ups, and brand-led typography.

Neuro Spinal Hospital Instagram feed

Healthcare

Neuro Spinal Hospital

@nshdubai

Healthcare awareness content — informative carousels, national day moments, and patient-first campaigns balancing trust and warmth.

Event Portfolio

Selected event activations & experiences

A snapshot of events I've helped bring to life — from retail activations and community gatherings to professional conferences.

Women's Wellness Gathering

Community & Awareness Event

Women's Wellness Gathering

Coordinated speaker communications and managed social media coverage, supporting event execution and audience engagement.

Back to School Mall Activation

Retail Activation

Back to School Mall Activation

Retail activation with interactive zones, partner booths, and family experiences across the mall concourse.

ArabSpine Course Diploma

Conference & Professional Education

ArabSpine Course Diploma

End-to-end coordination of a medical education conference — registration, AV, speaker logistics, and delegate experience.

About Me

Creative strategy meets proven execution.

With extensive end-to-end marketing, content, and creative expertise, I combine strategic thinking with hands-on execution — managing campaigns, events, social media, and brand communications from concept to delivery. I am based in Dubai, UAE.

SEO & AnalyticsCRM & AutomationCreative ProductionAI Workflows

Professional Development

Industry Events, Networking & Professional Development

Khaleej Times Annual Event

February 2024 — “Tribe” CMO Connect, JW Marriott Marina, Dubai

CEO Clubs' 18th Anniversary Celebration

February 2024 — Executive Networking & Business Leadership Event

City Centre Tenant Marketing Seminar

February 2025 — Mall of the Emirates. Marketing Networking Events with Retail Brands and City Centre Tenants

Testimonials

Kind words from collaborators

“Good morning Jana Hope all is well! Just wanted to say thank you for participating in our Eid celebrations! It was a pleasure working with you on this.”

Maya Beirouti · Marketing Coordinator, Marina Mall Marketing Management

“I would like to sincerely thank you for your efforts and commitment during our recent Back to School initiative. We know this project came with its challenges, time pressures, and constant follow-ups from both our team and the schools, yet you delivered with excellence. Your contributions have not gone unnoticed. The initiative was very well received, and even Aldar’s senior management expressed their appreciation for the success achieved through your support. This is a strong reflection of the value of our partnership.”

​Zahra Al Ali · Vice President - Group Partnerships and Sponsorships Aldar Properties PJSC

“Thank you, Jana, for your support during our 18th Anniversary Celebration. Your professionalism, responsiveness, and coordination throughout the event were greatly appreciated. It was a pleasure collaborating with you, and we look forward to future partnerships.”

Guoli Jin · CEO Clubs Event Team, CEO Clubs UAE │ A Chapter of the CEO Clubs Network